Priviblog

The Hidden Potential in Data Protection

Posted on 19/02/2019

Data protection opportunity

You won’t have heard about this yet, that’s why it’s such an amazing opportunity – you are already ahead of the curve! At priviness, we have found so much potential in data protection and we want to share it with you. 

As human rights activists we are not just interested in data subjects’ rights to privacy, we also want to share our expertise with organisations like yours because we believe you have a right to benefit from GDPR as much as the data subjects you protect. 

Data Protection is an Opportunity

Data protection isn’t just about scary fines, protecting the rights of the individual, or even compliance to the law; it actually represents a far more significant opportunity to cultivate a long-lasting and, more importantly, profitable relationship with your customers. 

Consumers can sense the sense of obligation that radiates from every privacy policy that’s been produced since the 25th May. This policy simply tells the customer that you see them as a number, and not as an individual. 

It doesn’t show you care, it doesn’t show you’re different from anybody else and it doesn’t communicate what your true values as a business are. Worse still, if you’ve not begun your data protection process review, what does that tell your customers about how you feel about them?

Data Protection Increases Trust

With proper, well-strategised data protection, consumers will pick up on the extra effort being made on their behalf, this will increase their trust in your organisation which is instrumental in creating a relationship and a dialogue with your market that your competitors will not have. 

There are lots more benefits to be had from investing in data protection and we’ll be sharing these with you in the weeks to come. 

Priviness is invested in your future success. From staff training and data audits to DPOs and EU representatives: everything we offer is tailored to you so that your organisation will see the benefits of your efforts. Investing in priviness is the best investment you’ll make this year.

For more information about our services, please call 0203 2878 243 or email info@priviness.eu.

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